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JOB NAME

Senior Digital Marketing and Content Specialist [Midrand]

POSTED BY: Development Bank of Southern Africa
REF:DBSA 209
Date Published:Monday, November 22, 2021
Date of Expiration:Saturday, May 21, 2022 EXPIRED
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LOCATION OF THIS JOB

South Africa | MIDRAND in South Africa

INDUSTRY

DEVELOPMENT FINANCE INSTITUTIONS

JOB TYPE

Full-Time

MAIN JOB DESCRIPTION

Closing Date 2021/11/30
Reference Number DBS211118-1
Job Title Senior Digital Marketing and Content Specialist [Midrand]
Job Grade 17
Job Type Classification Permanent
Location - Town / City Midrand
Location - Province Gauteng
Location - Country South Africa

JOB DESCRIPTION
1. The role of the Senior Digital Marketing and Content Specialist is to lead the development and execution of communication strategies to promote the Bank and its products and services in a consistent and targeted manner.
2. This role plays a critical role in leading the Bank’s communications efforts with internal and external audiences.
3. The Specialist will also lead the design, implementation, execution and analysis of the Bank’s digital marketing and social media efforts. This includes the website, social media platforms, digital advertising campaigns amongst others, aimed at promoting and increasing brand awareness and promoting the products and services of the Bank

KEY RESPONSIBILITIES
In consultation with the Head: Communications, Marketing & Events (CME), the Senior Digital Marketing and Content Specialist amongst others will:

Communications and Content Development
1. Develop and implement a Communication Strategy and Plan that will support the Bank’s strategic goals while also enhancing the brand and visibility of the Bank in key markets and with key stakeholders.
2. Accountable to communicate the organisation/divisions many stories/projects/key developments/strategies/plans
3. Identify / customise / generate appropriate content that informs, inspires and educate, be it print or digital, news articles, press releases, opinion editorials, website, reports, brochures, blogs, podcasts, videos or social media and other items. This includes developing a content calendar, sourcing and developing content from across the organisation to leverage brand awareness and reinforce the organisations brand positioning.
4. Create/develop/conceptualise written, visual or digital content for various media and channels on behalf of the Bank.
5. Collating and synthesizing large volumes of information and turning it into engaging and understandable content for key audiences/stakeholders.
6. Work and collaborate with designers and vendors to package and repurpose copy and visuals for everything from CME generated web pages to infographics and brochures.
7. Content Strategy Lead: responsible for keeping abreast of industry news and developments in order to identifying opportunities in the news cycle and create content where it supports the DBSA brand and the frontline division’s business development objectives.
8. Work closely with the marketing team to ensure alignment with marketing activities.
9. Develop a library of online and print marketing collateral for the different frontline divisions and ensure that the content is kept up to date and relevant
10. Works and collaborates with CME team to ensure scheduled content and marketing campaigns are delivered as per the editorial calendar.

Digital Marketing
1. Lead CME’s digital marketing initiatives. Develop a digital marketing strategy and plan to effectively leverage and integrate the Bank’s intranet, website, social media platforms, etc., ensuring alignment to the organisation’s strategic and business objectives.
2. Proactively lead and advise on the digital marketing and social media deliverables into various CME campaigns, sponsorships and projects e.g. Youth Challenge, Annual results, etc.
3. Manage the digital content editorial process
4. Lead and advise on digital marketing tactics as well as selection of appropriate digital channels for different audience/stakeholder groups in order to maximise content delivery and effectiveness.
5. Oversee the DBSA’s online reputation and advise on suitable reputation management tactics.
6. Manage and maintain consistency of digital content with regards to messaging, tone and adherence to brand guidelines.
7. Accountable for data analytics; to analyse, review, and report on effectiveness of digital campaigns to maximize results and inform future user engagement strategies.
8. Identifies and monitors effective benchmarks for measuring the impact of digital channels and social media campaigns
9. Track and monitor the DBSA’s digital marketing efforts to identify possible gaps, optimise digital advertising spend and ideate new marketing opportunities
10. Develop intelligence reporting to communicate digital channel metrics and progress to key internal stakeholders, including Return on Investment (“ROI”) for social media presence and engagement.
11. Responsible for keeping up to date with new and emerging digital and social platforms and trends to assess relevance to DBSA’s communication and business objectives.

General
1. Provide input or facilitate the preparation of management reports for the Unit, Division, Executive Committees, Boards & Stakeholders.
2. Build and manage relationships across DBSA’s divisions and units
3. Manage relationships with service providers and ensure adherence to SLA’s and budget allocations
4. Work efficiently with CME team members and provide guidance to ensure that the quality of content and digital marketing outputs is of a high standard.
5. Foster cross-functional team collaboration to enable strong and consistent project delivery.
6. Optimise skills usage within the team.
7. Perform other strategic duties as assigned.
8. Develop understanding of the DBSA’s strategy, sectors, solutions and products as well as the Bank’s stakeholder groups

REQUIREMENTS FOR THIS JOB

EXPERTISE & TECHNICAL COMPETENCIES
Minimum Requirements
1. Relevant Bachelor’s degree in Communications, Marketing, or related field.
2. A qualification in digital marketing.
3. A minimum of 5 years content strategy development, communications and digital marketing experience at a senior level
4. A minimum of 3 years’ experience of working with agencies and vendors.
5. Proven track record of successfully leading and implementing digital marketing, social media and communications strategies, plans and campaigns at a senior level.
6. Proven track record of writing and editing skills on both print and digital platforms.
7. Demonstrated experience in writing compelling and thought-provoking content that builds organisational brand/s.
8. Demonstrated ability of leading and integrating communications, marketing and events of an organisation.
9. Worked in commercial or marketing/advertising/digital agency environment
10. At least 3 years’ experience in planning and activating traditional, digital and social media campaigns, content development, planning and account management.
11. Strong proficiency in Microsoft Office Suite (Word, Excel; PowerPoint).

Desirable Requirements
1. A post-graduate qualification in Marketing, Communications or Commerce.
2. Experience working for digital marketing agency, consulting, professional or financial services or development finance institution

Required Personal Attributes
BEHAVIOURAL
Customer Service Orientation
1. Tries to understand the underlying needs of customers and matches these needs to available or customized products and services.
2. Adapts processes and procedures to meet on-going customer needs.
3. Utilises the feedback received by customers, in order to develop new and/or improve existing services/ products that relate to their on-going needs.
4. Thinks of new ways to align offerings with future customer needs.

Self-Awareness and Self Control
1. Withholds effects of strong emotions in difficult situations.
2. Keeps functioning or responds constructively despite stress.
3. May apply special techniques or plan of time to manage emotions or stress.

Strategic and Innovative Thinking
1. Experiments with new approaches, tests scenarios, questions assumptions and challenges conventional thinking.
2. Creates new concepts that are not obvious to others, leveraging internal and external sources of information, to build incremental revenue and growth opportunities.

Driving Delivery of Results
1. Sets challenging goals that will have a significant impact on the business or support the organisational strategy.
2. Commits significant resources and/or time to ensure that challenging goals are achieved, while also taking action to mitigate risk.

Teamwork and Cooperation
1. Acts to promote a friendly climate and good morale and resolves conflicts.
2. Creates opportunities for cross-functional working.
3. Encourages others to network outside of their own team/department and learn from their experience.

TECHNICAL
Communication (Written and Verbal)
1. Is relied on by others to help them write complex technical and non-technical documents and briefs.
2. Can determine which aspects of this knowledge area need to be transferred to others in order to achieve organisational goals.
3. Coaches others and transfers communication skills and knowledge to others.
4. Able to communicate complex problems or concepts, by making them simple and understandable for others.
5. Adapts language to the level of the audience in order to ensure that the message has a positive impact and is interesting to the audience.
6. Is articulate, demonstrates a wide range of vocabulary, and is confident when talking to large/high level audiences.

Marketing and Communications Skills
1. Strong understanding of Marketing and Communication principles and best practice, and of the full range of Marketing and Communication activities.
2. Ability to contribute to the development and implementation of a Marketing / Communication strategy.
3. Ability to take a lead role in Marketing and Communication activities, such as collecting and analysing market insights user feedback, content creation, producing marketing collateral.
4. Editorial planning and strategy experience

Digital Marketing Skills
1. Digital channel strategy and management experience
2. Social media strategy and management experience
3. Data analytics e.g. google analytics
4. UX (User) experience design e. SEO and SEM (Search Engine Optimization and Search Engine Marketing)
5. Strong understanding of best practices and principles for digital marketing, social media and content development

Project Management
1. Initiates project plans and secures resources for projects that span area or department boundaries.
2. Uses estimating techniques and develops project risk management approaches.
3. Has an in-depth and practical understanding of how to maximize the effectiveness of project teams.

Planning & Organizing
1. Is relied on to help others plan and organise their workload.
2. Uses effectively advance time management processes to deal with high workload and tight deadlines.
3. Organises, prioritises and schedules tasks so they can be performed within budget and with the efficient use of time and resources.
4. Achieves goals in a timely manner, despite obstacles encountered, by organising, reprioritizing and re-planning

Financial Acumen
1. Makes sound financial decisions after having analysed their impacts on the organisation, partner agencies, and community.
2. Effectively prepares budgetary submissions and forecasts for own department.
3. Knows the internal and external factors that impact on resource and asset availability.
4. Is able to interpret management account reports in an operational/commercial context and take action as appropriate to maximize revenues and control costs.

Reporting & Communication
1. Designs / customizes reports to meet user needs.
2. Prepares complex or tailored reports, gathers information from a variety of sources, analyses the information and only includes pertinent information in a report.
3. Keeps standard reports under review and proposes improvements to meet user needs

Presentation Skills
1. Knows how to deliver arguments persuasively by employing a range of advanced presentation techniques (e.g. the appropriate use of body language, how to close a presentation so that the audience continues to think about the subject matter etc.).
2. Has knowledge of various feedback mechanisms to check levels of audience understanding.

Negotiation
1. Has an appreciation of cultural sensitivities and differences.
2. Effectively employs a variety of advanced behavioural/interpersonal competencies to control the negotiation situation.
3. Is able to take the lead in a variety of sensitive negotiation situations requiring high levels of tact and diplomacy.
4. Is able to place a discrete negotiation situation within the context of a broader long-term relationship and is not threatened by conceding ground to protect the longer-term interests of DBSA.