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MARKETING MANAGER (MEDICAL DIAGNOSTIC)- [LAGOS ]   DETAILS

JOB NAME

Marketing Manager (Medical Diagnostic)- [Lagos ]


POSTED BY: Edge Recruiter Nigeria Limited
REF:ERJ 1121210206
Date Published:Friday, December 10, 2021
Date of Expiration:Wednesday, June 8, 2022 EXPIRED
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LOCATION OF THIS JOB
 Nigeria |  LAGOS in Nigeria
INDUSTRY
HEALTH AND MEDICALCARE
JOB TYPE
Full-Time
MAIN JOB DESCRIPTION
JOB INFORMATION
1. Job Opening ID ERJ1922
2. Industry Medical
3. Salary Negotiable
4. City Lagos
5. Province Lagos
6. Country Nigeria
7. Postal Code +234

JOB DESCRIPTION
Our client is a foremost supplier of high quality medical diagnostic products and services in West Africa.

JOB SUMMARY
1. Lead development and execution of strategic marketing plans for the company
2. Develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.

KEY RESPONSIBILITIES
1. Build marketing programs across different channels and segments in support of our overall strategic business objectives and plans
2. Evaluate the impact of marketing programs in achieving stated objectives, including impact on sales, lead flow, and customer retention
3. Identify marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
4. Review and update product pricing based on market conditions
5. Lead drafting and dissemination of newsletters and corporate communications to customers and partners
6. Develop marketing-related content for the company websites
7. Design and implement promotional campaigns
8. Build and maintain customer database
9. Liaise with the marketing teams of our suppliers
10. Implement other ad-hoc marketing initiatives
11. Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
12. Partner with sales and business development teams, other internal stakeholders, and external agencies and vendors.
REQUIREMENTS FOR THIS JOB
EDUCATION AND WORK EXPERIENCE
1. Bsc in Marketing or related field
2. At least 7 years’ experience in marketing role with evidence of career progression
3. Prior healthcare-related marketing experience is a strong plus
4. MBA degree from reputable business school – a strong plus
5. Outstanding oral and written communication skills

COMPETENCY AND SKILL REQUIREMENT
1. Good knowledge and understanding of strategic marketing concepts, principles and
practices
2. Prior experience managing team of product managers
3. Excellent problem analysis and solving skills
4. Excellent oral and written communication skills
5. Good report writing and presentation skills
6. Ability to demonstrate commitment to ethical standards and high level of integrity



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