JOB NAME |
Brand Director [Victoria Island, Lagos]
POSTED BY: RS HUNTER LIMITED
REF:RS 257
Date Published:Wednesday, July 27, 2022
Date of Expiration:Monday, January 23, 2023 EXPIRED
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LOCATION OF THIS JOB |
Nigeria | VICTORIA ISLAND, LAGOS in Nigeria |
INDUSTRY |
ADVERTISING
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JOB TYPE |
Full-Time |
MAIN JOB DESCRIPTION |
JOB INFORMATION Industry Advertising/Communications Work Experience 7+ years Salary N900k-N1m City Victoria Island State/Province Lagos Zip/Postal Code +234
OUR CLIENT Our client, a global marketing and corporate communications company, seeks to employ a brand director.
DUTIES AND RESPONSIBILITIES: 1. Lead client relationship management, strategy and creative execution for an assigned business area with an existing Client Account. 2. Spearhead the responsibility of the creation and development of a business plan. This includes finding out the best marketing strategies, providing analysis and recommendations for the lifecycle of the product. 3. Manage any promotional materials that will be used for the specific brand that they are handling. 4. Work with both the new business and strategy team to generate sales as well as distribution. Furthermore, updates regarding the market and re evaluation of programs can be discussed to maintain a healthy brand name. 5. Uses several data to identify opportunities to drive improvement in the overall product and service. This includes obtaining sales impact and competition pricing to make the necessary adjustments. 6. Provides coaching and feedback to subordinates to maintain standards set by the business organization which could lead to a more motivated staff that could assist in the improvement of the overall brand image. 7. Maintain frequent communication with internal teams and an external client group, setting priorities and leading overall management of workload. 8. Oversee the development of advertising, merchandising and product launches within a Big Picture business environment, with an eye on continuously improving on delivering a quality, branded experience. 9. Educate and guide target consumers through the shopping process. 10. Conduct research to identify market trends and target customers’ preferences 11. Create marketing plans to increase brand awareness 12. Ensure brand presence in online and offline channels 13. Review packaging and positioning of products and suggest improvements 14. Research competition and identify opportunities for growth 15. Design advertising campaigns for new products/services 16. Report to the Managing Director on the results of advertising campaigns 17. Coordinate with the team to ensure consistency with the product line strategy. 18. Assist in developing effective media campaigns and choosing appropriate distribution channels. 19. Update the pricing of products to align with the company’s long-term objectives 20. Participate in organizing promotional events to present the company positively
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REQUIREMENTS FOR THIS JOB |
1. First degree with 7-10 years of experience including 5 years of account/partnership management or business development experience. 2. Solid history of relationship growth successes. 3. Excellent communication skills and ability to carefully manage expectations across constituencies. 4. A love of meeting - and beating – deadlines. 5. Experience trafficking campaigns. 6. High attention to detail, highly organized and efficient. 7. Ability to prioritize multiple tasks without supervision. 8. Strong teamwork and cross-functional coordination is a key for success. 9. Excellence analytically with technical, contractual and financial issues. 10. Ability to thrive in a fast paced, constantly evolving team environment. 11. Demonstrated knowledge of MS Office, online advertising and associated tools
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