Location Kampala, Kampala Central Division
Department Marketing & Communications
Employment Type Full-Time
Minimum Experience Manager/Supervisor
Reports To: Head, Marketing & Corporate Communications
ABOUT
I&M Bank Uganda is a commercial bank headquartered at Kampala Road plot 6/6A with a growing regional presence. The Bank offers a wide range of commercial banking and financial products and services, and prides itself on introducing innovative products and services based on the needs of its customers. We are seeking to recruit a competent and highly motivated individual with extensive experience and abilities to support business growth in the following position:
JOB PURPOSE
The Manager, Communications & Community Outreach Programs will handle all stakeholder communications for the bank and develop & maintain partnerships with organizations that serve low-income communities and will be responsible to promote events that engage employees in community outreach as well as raising the awareness of giving back to society.
KEY RESPONSIBILITIES
Partnerships/Marketing
1. Produce and maintain policy and procedure guidelines to ensure ethical and transparent ways of working with external partners.
2. Identify, develop, and manage relationships with non-commercial partners to ensure a mutually beneficial partnership.
3. Research and identify appropriate partnerships that will lead to long term sustainable community outreach relationships.
4. Review project proposals from external parties.
5. Ensure that all sponsorship and partnership activities are aligned with the Bank’s strategic plan.
6. Lead cross-functional efforts to identify and develop positioning for programs, partnerships, and people to significantly bolster the impact of the community outreach programs.
7. Lead the evaluation of the sponsored projects to assess their success in meeting objectives and share key learnings.
8. Evaluate the community outreach initiatives against industry standards, analyse results received.
Strengthening Community Engagement And Outreach Activities
1. Coordinate with strategic partners, implementing partners and the community to participate in the outreach program activities.
2. Guide, advise and lead the staff team members in participations of community outreach program.
3. Contribute to cross-organizational learning, including providing information, guidelines, lessons learned from community outreach programs.
4. Plan & promote events to engage employees and raise awareness.
5. Maintain good relationships with the local communities and authorities.
6. Provide information to staff on available opportunities for their engagement.
7. Proactively coordinate and support the approved staff projects.
8. Create and implement an annual community outreach plan and assist in the development and recommendation of the budget.
COMMUNICATIONS
1. Develop strategies and materials for communication of the community outreach and partnerships initiatives to all internal and external audiences, ensuring overall messaging is consistent across the Bank.
2. Write and edit materials and otherwise promote approved partnerships and activities via the different digital channels.
3. Write press releases, media pitches and blogs.
4. Regularly monitor and evaluate websites and social media platforms to ensure adequate branding and visibility of the projects and identify areas for improvement.
5. Partner with internal departments to enhance and expand programs, metrics, and communications.
6. Provide effective communication and representation, expanded partnerships, heightened visibility for community outreach programs.
7. Prepare data-driven, evidence -based periodic reports to ensure that management is equipped with necessary information for appropriate decision making.
8. Plan & execute initiatives to reach the target audience through appropriate channels (social media, email, advertising) that align with internal goals.
9. Produce progress reports on community outreach programs in line with the Bank’s strategy.
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