| JOB NAME |
Customer Engagement Associates (Lagos)
POSTED BY: Precisehire Associates
REF:PHA 2050
Date Published:Monday, January 13, 2025
Date of Expiration:Saturday, July 12, 2025
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| LOCATION OF THIS JOB |
 Nigeria | LAGOS in Nigeria |
| INDUSTRY |
| Financial Services
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| JOB TYPE |
| Full-Time |
| MAIN JOB DESCRIPTION |
DEPARTMENT/UNIT: Customer Experience
JOB GRADE:
REPORTS TO: Customer Experience Mgr
JOB TYPE: Permanent
SUPERVISES: Customers & Agents
DETAILED JOB PROFILE
Job Purpose
1. The Customer Engagement (Marketing) Associate is responsible for developing and executing marketing strategies to attract, engage, and retain customers for the client.
2. This role involves planning and implementing marketing campaigns, managing customer relationships, and analyzing customer data to drive business growth.
KEY DUTIES & RESPONSIBILITIES
1. Develop and implement comprehensive marketing plans and strategies aligned with the bank's overall business objectives.
2. Conduct market research to identify target audiences and understand their needs and preferences.
3. Create engaging marketing content, including copy, visuals, and social media posts.
4. Manage and optimize the bank's digital marketing channels (e.g., website, social media, email).
5. Coordinate and execute marketing campaigns, including promotions, events, and partnerships.
6. Analyze customer data and market trends to identify opportunities for growth and improvement.
7. Manage customer relationships through effective communication and engagement.
8. Provide support to sales teams and branches in customer acquisition and retention efforts.
9. Monitor and report on marketing performance and ROI.
KEY RESULT AREAS & KEY PERFORMANCE INDICATORS (KPIs)
Key Result Areas
1. Customer Acquisition
2. Customer Retention
3. Customer Satisfaction
4. Marketing Campaign ROI
5. Social Media Engagement
6. Website Traffic
7. Email Open Rate
8. Email Click-Through
Key Performance Indicator
1. Number of new customers acquired per month
2. Percentage of customers retained
3. Customer satisfaction survey score
4. Return on investment for marketing campaigns
5. Number of likes, comments, shares on social media
6. Number of monthly website visitors
7. Percentage of emails opened
8. Percentage of emails clicked
Target
1. 200
2. 85%
3. 80%
4. 200%
5. 5,000 per month
6. 10,000
7. 30%
8. 10%
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| REQUIREMENTS FOR THIS JOB |
MINIMUM JOB REQUIREMENTS
1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. 2-3 years of experience in marketing or a related field.
3. Strong understanding of marketing principles and techniques.
4. Proficiency in digital marketing tools and platforms.
5. Excellent written and verbal communication skills.
6. Strong analytical and problem-solving skills.
7. Ability to work independently and as part of a team.
Key Competency Requirements
1. Creativity and innovation
2. Strategic thinking
3. Project management
4. Customer focus
5. Analytical skills
6. Attention to detail
7. Communication skills
8. Teamwork
Relationships
1. Reports to: Customer Experience Manager
2. Works closely with: Sales team, customer service team, product development team, IT team
Other Requirements
1. Willingness to travel as needed.
2. Ability to work under pressure and meet deadlines.
3. Strong ethical character and integrity.
4. Ability to work flexible hours
APPLICATIONS
• Applicants are invited to send a letter of motivation illustrating their suitability in relation to the qualifications listed and their detailed curriculum vitae, as well as the names and addresses of their referees, to any of the following email addresses:
(i) Mrs. Yemisi Adebayo:
yemisi.adebayo@precisehireassociates.com
(ii) Mrs. Blessing Ucha:
blessing.ucha@precisehireassociates.com
• Applicants must indicate the position for which they have applied in the subject line of their email.
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English 
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