BACKGROUND INFORMATION
Posted February 21, 2025.
Deadline for application: March 9, 2025
Department: CEO ‘Office
Duo reporting to: Administratively to the Manager, PR, Marketing and Communication and functionally to CDAT Project Coordinator
Contract Terms – Open-ended
PURPOSE OF THE JOB
Manage both internal and external communications to maintain a positive public image and foster strong media relations.
MAIN RESPONSIBILITIES OF THE JOB
1. Develop and implement PR and communication strategies that align with the organization's overall objectives.
2. Manage the organization's brand image and reputation through effective media relations, public engagement, and stakeholder communication.
3. Write, edit, and distribute press releases, newsletters, speeches, and other communication materials.
4. Manage and update content for the organization’s website, social media platforms, and internal communication channels.
5. Monitor media coverage and public perception, providing timely reports and recommendations to management.
6. Function as the primary point of contact for media inquiries, press conferences, and interviews.
7. Develop and maintain relationships with journalists, media houses, influencers, and other key stakeholders.
8. Organize and coordinate events such as press briefings, conferences, and corporate engagements.
9. Oversee crisis communication strategies, ensuring timely and appropriate responses to reputational risks.
10. Develop key messages and talking points for the organization’s leadership and spokespersons.
11. Implement, and manage CSR requests in alignment with the organization's policies.
12. Monitor and evaluate the impact of CSR projects and prepare reports for internal and external stakeholders.
13. Engage employees in CSR activities, encouraging volunteerism and social responsibility.
14. Communicate CSR initiatives through internal and external channels to enhance corporate reputation.
15. Stay updated on industry best practices and trends in CSR and sustainability.
Performance indicators
1. Media Coverage & Brand Visibility: Number of press releases published, and media mentions secured.
2. Digital & Social Media Engagement: Growth in followers, reach, and engagement across platforms.
3. Internal & External Communication Efficiency: Employee engagement with internal communication materials.
4. Event & Campaign Management: Successful execution of PR events and stakeholder engagements.
5. Crisis Communication & Reputation Management: Response time and effectiveness in managing PR crises.
6. CSR Program Impact & Execution: Number of CSR initiatives successfully implemented.
7. Stakeholder & Community Engagement: Growth in partnerships and community engagement.
8. Employee Engagement in CSR Activities: Percentage of workforce participation in CSR programs.
9. Budget & Resource Utilization: Effective use of CSR budget and project resources.
Working relationships
BRD All Departments & the public
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PROFESSIONAL, ACADEMIC QUALIFICATIONS AND EXPERIENCE
1. Bachelor’s degree in public relations, Communications, Marketing, Journalism, Business Administration, or a related field.
2. Strong writing, editing, and verbal communication skills (English and Kinyarwanda, French is an added advantage).
3. Proficiency in media relations, digital marketing, and social media management.
4. Knowledge of CSR frameworks and sustainability reporting.
5. Experience in event planning, stakeholder engagement, and crisis communication.
6. Ability to develop and execute PR campaigns and CSR initiatives.
7. Proficiency in graphic design tools (Canva, Adobe Suite) and content management systems is a plus.
8. 2-3 years of experience in PR, corporate communications, or media relations.
9. Proven record in content creation, digital marketing, and brand management.
10. Prior experience in event planning, sponsorships, and community outreach.
Core competencies
1. Strategic Communication: Ability to craft and execute effective communication strategies that align with organizational goals.
2. Media Relations & Public Affairs: Strong network and relationship management with media houses, journalists, and influencers.
3. Content Creation & Storytelling: Excellent writing, editing, and creative skills for press releases, speeches, and marketing materials.
4. Digital & Social Media Management: Proficiency in managing corporate social media accounts and digital engagement strategies.
5. Crisis Communication & Reputation Management: Ability to respond quickly and effectively to PR crises and reputation risks.
6. Corporate Social Responsibility (CSR) & Sustainability: Understanding of CSR frameworks, sustainability reporting, and community engagement.
7. Stakeholder Engagement & Relationship Building: Strong ability to manage and engage with internal and external stakeholders.
8. Event Planning & Execution: Experience in organizing corporate events, sponsorships, and community outreach programs.
9. Analytical & Reporting Skills: Ability to measure and report the impact of PR, CSR, and communication initiatives.
10. Project & Budget Management: Capability to plan, execute, and track PR and CSR projects within budget constraints.
APPLICATION GUIDELINES:
Interested candidates should apply online (https://www.brd.rw/careers/ ) and upload application documents including Curriculum Vitae, copies of degree certificates and professional certificates, motivation letter, names of three previous supervisors (as one document) as well as their emails and telephone.
Only online applications shall be considered.
Email-only for inquiries (not application): recruitment@brd.rw
Address all applications to the Head, Human Capital, and Corporate Services of BRD.
Deadline for application: March 9, 2025.
The employment package is highly competitive and attractive.
Only Candidates with the right qualifications and relevant experience shall be shortlisted and contacted for a written test.
Done in Kigali, February 21, 2025.
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English 
FRENCH
