| JOB NAME |
Digital Media Manager [Lagos]
POSTED BY: RS HUNTER LIMITED
REF:RS 202
Date Published:Tuesday, August 31, 2021
Date of Expiration:Sunday, February 27, 2022 EXPIRED
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| LOCATION OF THIS JOB |
 Nigeria | LAGOS in Nigeria |
| INDUSTRY |
| MEDIA
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| JOB TYPE |
| Full-Time |
| MAIN JOB DESCRIPTION |
JOB INFORMATION
Industry Advertising/Communications
Work Experience 4-5 years
City Lagos
State/Province Lagos
Zip/Postal Code 234
OUR CLIENT
Our client, a global marketing and Corporate Communications company seeks to employ an experienced Digital Media Manager, whose primary responsibility would be to Plan and execute all Digital marketing tasks, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
JOB DESCRIPTION
1. Design, build and maintain the Client's social media presence
2. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
3. Identify trends and insights, and optimize spend and performance based on the insights.
4. Brainstorm new and creative growth strategies.
5. Plan, execute, and measure experiments and conversion tests.
6. Collaborate with internal teams to create landing pages and optimize user experience.
7. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
8. Instrument conversion points and optimize user funnels.
9. Collaborate with agencies and other vendor partners.
10. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
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| REQUIREMENTS FOR THIS JOB |
1. BS/MS degree in marketing or a related field.
2. Proven working experience in digital marketing.
3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
5. Experience in optimizing landing pages and user funnels.
6. Experience with A/B and multivariate experiments.
7. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
8. Working knowledge of ad serving tools (e.g., DART, Atlas).
9. Experience in setting up and optimizing Google Adwords campaigns.
10. Working knowledge of HTML, CSS, and JavaScript development and constraints.
11. Strong analytical skills and data-driven thinking.
12. Up-to-date with the latest trends and best practices in online marketing and measurements.
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English 
FRENCH
