| JOB NAME |
Marketing Lead [Lagos]
POSTED BY: Edge Recruiter Nigeria Limited
REF:ERJ 1121210191
Date Published:Monday, November 8, 2021
Date of Expiration:Saturday, May 7, 2022 EXPIRED
RECOMMEND THIS JOB ON FACEBOOK
|
|
|
| LOCATION OF THIS JOB |
 Nigeria | LAGOS in Nigeria |
| INDUSTRY |
| Financial Services
|
| JOB TYPE |
| Full-Time |
| MAIN JOB DESCRIPTION |
JOB INFORMATION
Job Opening ID ERJ1905
Industry Financial Services
Salary Negotiable
City Lagos
Province Lagos
Country Nigeria
Postal Code 100001
JOB SUMMARY:
Our client is a Digital Bank on a mission to improve the Micro Small and Medium Enterprise's financial health by providing meaningful digital financial solutions, utilizing open banking and platform model. They are looking for a Marketing Lead who will see to the building and maintaining strong branding across a wide range of offline and online marketing channels to enhance customer acquisition.
RESPONSIBILITIES
1. Develop effective marketing strategies and tactics to get the word out about our company, products and services while driving quality traffic to us
2. Deploy successful marketing campaigns and own their implementation from ideation to execution
3. Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, with performance analysis etc
4. Build strategic partnerships with key industry players as well as relationships with media contacts
5. Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely while effectively managing agencies, vendors, providers to be in line with company objectives
6. Direct and approve all marketing materials, from websites and pitch decks to hard copy brochures
|
| REQUIREMENTS FOR THIS JOB |
KEY REQUIREMENTS
1. Degree in Marketing or related field, with at least 8 years’ working experience in similar role
2. Proven experience in identifying target audiences and in creatively devising and leading multi-channel marketing campaigns that engage, educate, and motivate conversion
3. Solid knowledge of website analytics tools with demonstrable experience in SEO/SEM
4. Excellent verbal and written communication skills
5. A sense of aesthetics and a love for great copywriting and witty communication
6. Numerically literate, comfortable working with numbers, making sense of metrics and ability to quantity performance
7. Up to date with the latest trends and best practices in online marketing and measurement.
WHAT IS IN IT FOR YOU?
1. Exciting Career Growth Opportunities
2. Work in a Multicultural and Fun Environment
Our client is an equal opportunities employer. Only suitable candidates will be responded to.
|
|
English 
FRENCH
